For veganism to expand, we need to address ethnicities who have been unwittingly ignored by the vegan mainstream community because representation matters. Having people we can look up to and relate to helps us to feel empowered and heard.
The video series “Athletes, Food & Diversity” aims to challenge the defining feature of veganism as a white neo-liberal movement and reach vegans of the global majority by presenting them voices and images they can identify with.
Athletes, Food & Diversity sponsored by ProVeg and VegFund
Supported by Dr Shireen Kassam, founder of Plant-Based Health Professionals UK